Running a small New Zealand business is hard, especially in 2023. One of the main challenges small business owners in New Zealand face is how to get new customers and compete verse big companies with millions in marketing budgets. Here are 10 effective digital marketing strategies tailored to boost your small business's online presence, engagement, and growth.

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1. Optimise Your Website for Search Engines (SEO)

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A strong online presence starts with a well-optimised website. Implement search engine optimisation (SEO) techniques such as using relevant keywords, creating high-quality content, optimising meta descriptions, and improving site speed. This will help your website rank higher on search engine results pages, driving organic traffic.

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2. Content is King - Create High-Quality Content

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Creating valuable and relevant content for your specific customer is essential. Develop blog posts, videos, infographics, and other forms of content that address your target audience's needs and interests. This not only establishes your authority in your industry but also encourages visitors to spend more time on your website.

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3. Leverage the Power of Social Media Marketing

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Utilise social media platforms like Tiktok, Linkedin, Instagram, Twitter (X), and Facebook to connect with your audience. Share engaging content, interact with followers, and use relevant hashtags to increase your visibility. Social media is a great way to foster customer relationships and promote your products or services.

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4. Pay-Per-Click Advertising (PPC)

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PPC advertising allows you to display your ads on Google and other search platforms. You only pay when someone clicks on your ad, making it cost-effective. Platforms like Google Ads and social media ads enable you to target specific demographics, maximising your ad's effectiveness. If you would like free advice on your Google ads click here. 

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5. Email Marketing for Direct Communication

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Email marketing remains one of the most powerful tools for reaching your audience directly. Send out newsletters, promotions, and personalised recommendations to your subscribers. Craft compelling subject lines and content to encourage higher open and click-through rates. Email marketing is so powerful because you own your audience list unlike on other social media platforms. 

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6. Develop a Strong Local SEO Strategy

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For brick-and-mortar businesses, local SEO is crucial. Claim and optimise your Google My Business listing, encourage customer reviews, and ensure accurate contact information on online directories. This strategy helps you appear in local searches when potential customers are looking for businesses like yours.

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7. Influencer Partnerships

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Collaborate with influencers in your niche to expand your reach. Influencers have engaged audiences that trust their recommendations. Partnering with them can introduce your brand to a wider audience and generate authentic interest. Influencer partnerships can also be a cheaper option as often if you find the right influencer they would be happy to post about your business for free product/service. 

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8. Video Marketing

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Video content is increasingly popular and engaging. Create videos that showcase your products, share tutorials, or offer insights into your industry. Platforms like YouTube or Tiktok can help you reach a global audience and increase brand awareness.

9. Mobile-Friendly Experience

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In today's mobile-centric world, ensure your website is mobile-responsive. Many users access websites via smartphones and tablets. A seamless mobile experience enhances user satisfaction and positively impacts your SEO rankings.

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10. Analyse and Adapt with Data

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Regularly analyse your digital marketing efforts using tools like Google Analytics. Track key metrics such as website traffic, conversion rates, and user behaviour. This data will guide your future strategies, allowing you to make informed decisions and continually refine your approach.

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These 10 effective digital marketing strategies can empower your small business in New Zealand and beyond to thrive in the digital landscape. If you want guaranteed results through these strategies let us teach you how. Click here to book a free digital strategy consultation. 

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