Leveraging the power of TikTok to enhance your brand's visibility might seem like an overwhelming task. Fear not, in this blog we will navigate you through the intricacies of the platform, equipping you with all the skills to embark on your TikTok journey.

Understand TikTok's role: a top-of-funnel marvel

TikTok isn't a conventional conversion-centric channel. While the allure of sales is undeniably tempting, the true essence lies in forging robust brand awareness. The realm of organic social media marketing demands patience and persistence, but once you understand the basics you won’t regret the time invested. 

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Why harness the potential of TikTok?

TikTok, an algorithm-driven content-sharing phenomenon, facilitates the seamless sharing and viewing of a myriad of videos. TikTok allows for expansive brand exposure, the potential for viral videos is unlike any other social platform before. Here are a few more reasons why Tiktok is so powerful, 

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1. High engagement:

TikTok users are highly engaged with content. The average user will spend 52 minutes per day on the platform, viewing, liking and sharing contact. The likelihood of your content being seen and engaged with by your target audience is surprisingly high.

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2. Brand Awareness:

Brand awareness is intricately woven within TikTok's fabric. The platform has an active user base of over 1.1 billion users. Using TikTok gives your brand massive reach. The algorithm will also showcase your content to users they believe will find it most interesting. This allows your videos to be discovered by the right audience 

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3. The Viral Potential:

TikTok's very essence lies in its viral potential. A viral video possesses the capacity to surge through the digital stratosphere, captivating millions in mere days. This affords your content a potential gateway to incredible exposure and novel audiences.

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4. Conversion Elevation:

According to Adweek 49% of TikTok users purchased a product after seeing it advertised, promoted or reviewed at least once. Combine this with TikTok's viral potential and TikTok can be one of the most effective ways to promote your brand.

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5. Growing Audience Base:

As TikTok's user base continues to surge, opportunities for growth also do. Insider Intelligence projects 9.6 million new social buyers, will signup for TikTok this year alone. 

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Mastering TikTok: How to Win

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1. Embrace the TikTok Ethos:

A TikTok-first approach is pivotal. Tailor your content to showcase your niche's finesse while encapsulating intrigue. For younger audiences, content should blend seamlessly into their "For You Page," the platform's gateway to engagement. Don’t create an ad create a piece of content you believe people will enjoy watching

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2. Be Consistency:

Kiwis spend a lot of time on social media, especially TikTok. Tap into that, and promote your brand where your consumers already are. On average it takes 8 times for a person to see your brand on TikTok before they start to recognise your brand.  

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3. Make Great Videos:

TikTok has lots of videos, so it’s important to stand out. Be creative and make videos that people will like. Grab their attention in the first 3 seconds of the video.

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4. Try Different Things:

TikTok likes all kinds of videos. Show educational stuff, behind-the-scenes looks, and what your brand is like. Experiment to find what resonates best with your target audience.

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5. Learn from Others:

TikTok likes short videos. The best length is between 21-34 seconds. Don't treat TikTok like an ad platform. Be real and connect with your audience.

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How to get the most out of TikTok?

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As we delve deeper, look at specific ways to connect with your brand's audience to build trust and loyalty. 

1. Talk to your audience:

Reply to comments and listen to what people say. This helps build a relationship. The more you interact with your audience the more trustworthy your brand will be viewed.

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2. Follow Trends:

Trends on TikTok are important. Using what's popular and editing current trends can help your brand get noticed.

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3. Use Hashtags:

Hashtags help people find your videos. Use popular ones related to your brand.

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4. Work with Influencers:

Influencers can help show your brand to more people. Find ones that match your brand and audience.

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5. Check Your Results:

Look at your TikTok stats like views, likes, and followers. Learn from them and get better over time.

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Are you ready to use TikTok to grow your brand? 

In the world of social platforms, TikTok stands above the rest for organic growth. Its powerful algorithm, along with chances to go viral, creates a chance to reach a big audience.

Succeeding on TikTok needs you to be both consistent and creative. Your brand's main message should be clear and naturally connect with what your audience believes. If TikTok seems confusing, we're here to help. Get in touch, and let our experienced team guide your TikTok journey to success.